Featured Projects
Explore selected works where strategy meets creativity to deliver measurable impact.
Design Ops
Signals database
A design-ops initiative that turned scattered customer voice into a searchable, citable signals hub inside Booksy's design OS (Machina). Built with AI-assisted ingest at scale, it gives the whole product design team one digestible place to browse through pain points, link evidence in briefs, and power project kickoff and prototyping with real customer signals.
UI / UX Design
Limited time offers system
A systems design initiative that transformed promo campaign infrastructure from a hardcoded solution into a self-service platform. Delivered in two phases, this project empowered Growth team to independently launch, manage, and target promotional campaigns - reducing launch time by 95%
UI / UX Design
Add-ons upsell on checkout
A strategic UX feature to increase add-on adoption by introducing product upsells during the subscription checkout flow.
UI / UX Design
Overdraft
Providing small and medium enterprises with financial flexibility, securing financing of more than €2m in the first two months after launch.
More Projects
Featured Projects
Explore selected works where strategy meets creativity to deliver measurable impact.
Design Ops
Signals database
A design-ops initiative that turned scattered customer voice into a searchable, citable signals hub inside Booksy's design OS (Machina). Built with AI-assisted ingest at scale, it gives the whole product design team one digestible place to browse through pain points, link evidence in briefs, and power project kickoff and prototyping with real customer signals.
UI / UX Design
Limited time offers system
A systems design initiative that transformed promo campaign infrastructure from a hardcoded solution into a self-service platform. Delivered in two phases, this project empowered Growth team to independently launch, manage, and target promotional campaigns - reducing launch time by 95%
UI / UX Design
Add-ons upsell on checkout
A strategic UX feature to increase add-on adoption by introducing product upsells during the subscription checkout flow.
UI / UX Design
Overdraft
Providing small and medium enterprises with financial flexibility, securing financing of more than €2m in the first two months after launch.
More Projects
Featured Projects
Explore selected works where strategy meets creativity to deliver measurable impact.
Design Ops
Signals database
A design-ops initiative that turned scattered customer voice into a searchable, citable signals hub inside Booksy's design OS (Machina). Built with AI-assisted ingest at scale, it gives the whole product design team one digestible place to browse through pain points, link evidence in briefs, and power project kickoff and prototyping with real customer signals.
UI / UX Design
Limited time offers system
A systems design initiative that transformed promo campaign infrastructure from a hardcoded solution into a self-service platform. Delivered in two phases, this project empowered Growth team to independently launch, manage, and target promotional campaigns - reducing launch time by 95%
UI / UX Design
Add-ons upsell on checkout
A strategic UX feature to increase add-on adoption by introducing product upsells during the subscription checkout flow.
UI / UX Design
Overdraft
Providing small and medium enterprises with financial flexibility, securing financing of more than €2m in the first two months after launch.