UI / UX Design
Overdraft
Providing small and medium enterprises with financial flexibility, securing financing of more than €2m in the first two months after launch.
Year :
2022
Industry :
FinTech
Client :
Penta
Project Duration :
3 months
Problem :
The research conducted by our team revealed that there is a high demand for lending products. Liquidity and cashflow were amongst the major challenges our clients were facing due to the phase their businesses are in and in a survey with over 300 users, 65% of them said that they were interested in taking overdraft in order to cover their unforeseable costs and improve their cashflow. Together with our business partner Solaris, we therefore started to work on a solution that would allow them to do exactly that.
Process :
Our process, Penta Product Development Lifecycle, includes a combination of Design Thinking with the Agile methodology. We go through the 3 main stages of Design Thinking, incorporating Agile once we start planning the implementation of the solutions. We also ensure the quality of our proposed solution by exposing the prototypes to our users during numerous usability testing rounds, until no usability issues are discovered.
Results :
1000+ users in the first two months
€2,000,000+ approved limit
21% of approved limit used on a daily basis
32% recurring users, using overdraft at least 1x monthly
More Projects
UI / UX Design
Overdraft
Providing small and medium enterprises with financial flexibility, securing financing of more than €2m in the first two months after launch.
Year :
2022
Industry :
FinTech
Client :
Penta
Project Duration :
3 months
Problem :
The research conducted by our team revealed that there is a high demand for lending products. Liquidity and cashflow were amongst the major challenges our clients were facing due to the phase their businesses are in and in a survey with over 300 users, 65% of them said that they were interested in taking overdraft in order to cover their unforeseable costs and improve their cashflow. Together with our business partner Solaris, we therefore started to work on a solution that would allow them to do exactly that.
Process :
Our process, Penta Product Development Lifecycle, includes a combination of Design Thinking with the Agile methodology. We go through the 3 main stages of Design Thinking, incorporating Agile once we start planning the implementation of the solutions. We also ensure the quality of our proposed solution by exposing the prototypes to our users during numerous usability testing rounds, until no usability issues are discovered.
Results :
1000+ users in the first two months
€2,000,000+ approved limit
21% of approved limit used on a daily basis
32% recurring users, using overdraft at least 1x monthly
More Projects
UI / UX Design
Overdraft
Providing small and medium enterprises with financial flexibility, securing financing of more than €2m in the first two months after launch.
Year :
2022
Industry :
FinTech
Client :
Penta
Project Duration :
3 months
Problem :
The research conducted by our team revealed that there is a high demand for lending products. Liquidity and cashflow were amongst the major challenges our clients were facing due to the phase their businesses are in and in a survey with over 300 users, 65% of them said that they were interested in taking overdraft in order to cover their unforeseable costs and improve their cashflow. Together with our business partner Solaris, we therefore started to work on a solution that would allow them to do exactly that.
Process :
Our process, Penta Product Development Lifecycle, includes a combination of Design Thinking with the Agile methodology. We go through the 3 main stages of Design Thinking, incorporating Agile once we start planning the implementation of the solutions. We also ensure the quality of our proposed solution by exposing the prototypes to our users during numerous usability testing rounds, until no usability issues are discovered.
Results :
1000+ users in the first two months
€2,000,000+ approved limit
21% of approved limit used on a daily basis
32% recurring users, using overdraft at least 1x monthly